Emotional advertising is not a new concept, but it has become increasingly popular in recent years. The goal of emotional advertising is to create a connection with the viewer on a deeper, more personal level. When done successfully, emotional advertising can create a lasting impression and a loyal customer base that will be with your brand for a long time.
One of the key components of emotional advertising is identifying the emotions that your target audience feels. Research has shown that different age groups, cultures, and genders all respond differently to different emotions. For example, younger audiences tend to respond well to humor, while older audiences tend to respond to nostalgia.
Another important factor to consider when creating emotional advertising is the type of emotion you want to elicit from the viewer. Some emotions are more powerful than others and can be used to create a stronger connection with the viewer. For example, love, joy, and excitement are all very powerful emotions that can be used to create strong emotional connections with the viewer.
However, it is also important to note that negative emotions can also be used in emotional advertising. Fear, sadness, and anger can elicit powerful emotional responses from the viewer and can be used to create a sense of urgency or a desire for change.
One of the most important aspects of emotional advertising is authenticity. The ad must feel real and genuine, or viewers will be able to tell that it is artificial and lose trust in the brand. Therefore, it is essential to tap into real emotions that the viewers can relate to.
A prime example of successful emotional advertising is the commercial that aired during the 2015 Super Bowl. The commercial was from the Always feminine product brand and aimed to change the negative connotations surrounding the phrase “like a girl.” The ad featured girls of all ages running, throwing, and fighting like girls, showing the strength and power that the phrase should embody. The ad was a huge success and sparked a meaningful conversation about gender stereotypes.
Emotional advertising is a powerful tool that can create lasting connections with your target audience. By tapping into real emotions, identifying the emotions that your audience feels, and being authentic and genuine, you can create ads that tug at the heartstrings and resonate with viewers long after the ad is over.