Firstly, to understand what an SEO agency is and what it does, one needs to understand what an SEO is and how it works. An SEO or Search Engine Optimization is a process of optimization of any given search word or term for a search engine on your site which means when a person looking for a product or service online SEO helps them to easily find your service specifically in the vast ocean of other similar services, which could lead into more traffic eventually converting into sales. It improves the quality and quantity of audience coming from search engines, increases brand awareness, attracts local customers, and builds trust, if you have a business in Dubai these benefits can be availed by simply hiring an SEO agency Dubai which could do all the work to help you grow your online presence.

Why is SEO important?

SEO can be important for several reasons as it is responsible for giving an online presence to any site while ensuring the presence keeps growing and is preserved in the huge world of online where every day a new business or content is launched or posted. Below are a few reasons why SEO is beneficial for a website or an emerging business.

1) Increases traffic- SEO increases traffic as it incorporates relevant keywords in the content, while also ensuring the quality and engagement of the content, SEOs also enhance the user experience along with strong technical support which would be needed for growth in the long run.

2) Brand Awareness- SEO enhances brand awareness through improved rankings, and greater reach eventually leading to a positive brand image that people can rely on.

3) Build trust- Search engine optimization enables websites to rank higher in the search engine, leading to brand recognition and enhancing positive user experience and Reviews and testimonials.

How does an SEO agency optimize your website?

It involves 2 types of SEO:

1) On page SEO

2) Off-page SEO

1) On-page SEO – Firstly an SEO agency optimizes a website both in terms of content and technical aspects, including the technicality of the website, identifying keywords, and producing content, they also add pictures and other visuals to increase engagement, which would encourage search engines to display the clients content or product so that it can reach more people. They also work on the meta content by optimizing the meta tags, header tags, etc, which is essential when a site is searched on a search engine. And these are the things that are done on the page which would help one’s website grow.

2) Off-page SEO- This involves the work that needs to be done outside a client’s site page which would help one to raise their search engine rankings, making optimization outside the site would increase the site’s popularity, relevance, and trust and this is done through backlinks, social media marketing, guest blogging, linked and unlinked brand mentions, influencer marketing and much more all of which is taken care by an SEO agency.

SEO agencies ensure a client’s content reaches a larger audience by promoting it on social media platforms like Facebook, threads, and Instagram as well as niche platforms like Quora, Reddit, and Medium, leading to the page being highly relevant for related searches and audiences.


In conclusion, SEO or search engine optimization tells the search engine who the target audience is, it increases the quantity and quality of traffic in a website through organic search engine results, so to grow an online presence and maintain it, it is advisable to hire reputed SEO agencies which would do all the work for you, like Incubeta, an SEO agency specializing in PPC, Social Media, and SEO, they implement successful SEO strategies and tactics to assist many websites, e-commerce sites and businesses for better ranking in Google’s search pages enhancing the overall SEO experience.